KATE SPADE TURNS TO AUGMENTED REALITY FOR EXPERIENTIAL PARIS LAUNCH
Kate Spade New York is marking the opening of its new Paris flagship with an augmented reality experience designed to bring the city to...
DVF TO PRESENT WHOLESALE COLLECTION VIA VIRTUAL REALITY
Diane von Furstenberg has teamed up with wholesale marketplace Ordre.com to present its spring 2018 collection to buyers using virtual...
RIMMEL LAUNCHES AUGMENTED REALITY MAKE-UP TRY-ON VIA FACEBOOK STORIES
Rimmel London has teamed up with digital studio Holition to create a series of live augmented reality make-up filters using Facebook’s...
SEPHORA OPENS SMALLEST AND MOST DIGITALLY ENABLED STORE YET
Beauty retailer Sephora has opened a new store in Boston that not only serves as its smallest footprint yet, but also its most digitally...
YOOX TURNS TO AUGMENTED REALITY FOR ACCESSORIES TRY-ON
Yoox has teamed up with augmented reality app Lumyer to allow shoppers to ‘virtually’ try-on designer accessories before they buy.
Tech Tackles the Fitting Room
Smart dressing rooms and digital mirrors are coming to make trying stuff on less of a hassle.
Inside Farfetch's Store of the Future
Farfetch has developed a few key applications to demonstrate the power of the platform: a universal login that recognises a customer as...