Forever 21 opens its first beauty stores
Forever 21 has opened its first Riley Rose stores, a beauty sub-brand and retailer slated to open at 13 malls owned by GGP Inc, according...
COMMENT COUNTS: WHY DATA IS THE FUTURE OF CUSTOMISATION
Much to the chagrin of the traditional fashion establishment, used to revering the flashes of creative inspiration and mysteries of the...
Unilever turns to pop-ups for CPGs
St. Ives, a personal care brand owned by the CPG giant Unilever, has been running a summertime pop-up “mixing bar” in New York City’s...
RIMMEL LAUNCHES AUGMENTED REALITY MAKE-UP TRY-ON VIA FACEBOOK STORIES
Rimmel London has teamed up with digital studio Holition to create a series of live augmented reality make-up filters using Facebook’s...
SEPHORA OPENS SMALLEST AND MOST DIGITALLY ENABLED STORE YET
Beauty retailer Sephora has opened a new store in Boston that not only serves as its smallest footprint yet, but also its most digitally...