KATE SPADE TURNS TO AUGMENTED REALITY FOR EXPERIENTIAL PARIS LAUNCH
Kate Spade New York is marking the opening of its new Paris flagship with an augmented reality experience designed to bring the city to...
RIMMEL LAUNCHES AUGMENTED REALITY MAKE-UP TRY-ON VIA FACEBOOK STORIES
Rimmel London has teamed up with digital studio Holition to create a series of live augmented reality make-up filters using Facebook’s...
YOOX TURNS TO AUGMENTED REALITY FOR ACCESSORIES TRY-ON
Yoox has teamed up with augmented reality app Lumyer to allow shoppers to ‘virtually’ try-on designer accessories before they buy.
Tech Tackles the Fitting Room
Smart dressing rooms and digital mirrors are coming to make trying stuff on less of a hassle.