

YOOX NET-A-PORTER TESTS NOTIFICATIONS AS ONE OF WHATSAPP’S FIRST BUSINESS PARTNERS
As part of the new test programme, the group has now integrated its Order Management System (OMS) with Whatsapp by using its new...


YOOX TURNS TO AUGMENTED REALITY FOR ACCESSORIES TRY-ON
Yoox has teamed up with augmented reality app Lumyer to allow shoppers to ‘virtually’ try-on designer accessories before they buy.