Tuft & Needle taps Amazon tech for new Seattle store

Online mattress retailer Tuft & Needle is deploying Amazon technology, including Echo devices, in a new brick-and-mortar store slated to open in October in Amazon’s hometown of Seattle, Recode reports. That store, the fourth brick-and-mortar location for the online retailer, will feature in-store tablets that customers can use to read product reviews from Amazon, as well as Echo devices that customers can use to ask Alexa questions about the store and merchandise.

Tuft & Needle taps Amazon tech for new store

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