Tuft & Needle taps Amazon tech for new Seattle store

Online mattress retailer Tuft & Needle is deploying Amazon technology, including Echo devices, in a new brick-and-mortar store slated to open in October in Amazon’s hometown of Seattle, Recode reports. That store, the fourth brick-and-mortar location for the online retailer, will feature in-store tablets that customers can use to read product reviews from Amazon, as well as Echo devices that customers can use to ask Alexa questions about the store and merchandise.