The Challenges of Omnichannel and How Retailers Might Solve Them

Customers, as it turns out, are among the biggest challenge for retailers aiming to maximize their omnichannel potential. Due to each customer having a one-of-a-kind road to purchase, it’s a clear challenge for businesses to navigate each and every customer uniquely. Fortunately, however, this challenge is beginning to fade as technologies, data and artificial intelligence become more readily available to merchants -- helping to close the gaps of omnichannel commerce.