AMAZON STEPS INTO THE FASHION SELFIE GAME WITH ECHO LOOK DEVICE

Amazon is expanding AI assistant Alexa’s capabilities with a new standalone selfie camera, designed to give users fashion tips and advice on what to wear. More than just being a means of seeing what you look like however, the device also comes with a service called “Style Check”, which uses machine learning to compare different outfits and advise on the best choice based on trends and what flatters you.