TOPSHOP RETURNS TO VIRTUAL REALITY WITH IMMERSIVE WATER SLIDE EXPERIENCE

Topshop has turned the windows of its flagship store in London into an interactive pool scene complete with an immersive virtual reality water slide. To help with the summer feeling comes extrasensory elements in place around the store, including the scent of suncream, as well as relevant pop-ups such as soft-serve ice-cream brand Milk Train. Further concessions will also run relevant initiatives – Hershesons will give tutorials on hair trends, embroiderers Hand and Lock will be on hand to customise new swimwear, and Cheeky salon will be offering Summer-themed nail art.

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