YOOX TURNS TO AUGMENTED REALITY FOR ACCESSORIES TRY-ON

Yoox has teamed up with augmented reality app Lumyer to allow shoppers to ‘virtually’ try-on designer accessories before they buy. The technology allows users to see themselves wearing sunglasses, jewellery, scarves and more from the retailer, thanks to an exclusive set of filters not dissimilar to what you’d find on Snapchat.

The images can then be shared on social media and the items bought directly through the Lumyer app with a swipe.