RIMMEL LAUNCHES AUGMENTED REALITY MAKE-UP TRY-ON VIA FACEBOOK STORIES

Rimmel London has teamed up with digital studio Holition to create a series of live augmented reality make-up filters using Facebook’s new Camera Effects platform. The benefit of using Facebook lies in reducing the barrier to entry for consumers; enabling them to experience AR via a platform they already use rather than inviting them to download another app.

Rimmel created live AR make-up filters using Facebook

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