ASOS LAUNCHES VISUAL SEARCH TOOL TO AID INSPIRATION AND DISCOVERY FOR SHOPPERS

This rollout from ASOS, aims to enable shoppers to capture fleeting moments – whether that’s someone they pass on the street, a look a friend is wearing or even a screengrab from Instagram or otherwise – and use them to search through the site’s product lines to find similar suggestions. That’s the key theme behind the launch of e-commerce site ASOS’s visual search launch on its native app today.