Jo-Ann rebrands as it integrates new tech features

Fabric and craft retailer Jo-Ann is rolling out a new marketing campaign highlighting its core business: crafters and the things they make. This summer Jo-Ann also began rolling out a new mobile app, which the retailer describes as an "industry-first tool that enables users to publish their own projects with photos, videos and even music," as well as shop for supplies, find and share project ideas, and redeem mobile coupons. A Jo-Ann spokesperson told Retail Dive in an email that the app has "millions of active users, and downloads continue to increase at a rapid pace." Read more

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