YOOX NET-A-PORTER TESTS NOTIFICATIONS AS ONE OF WHATSAPP’S FIRST BUSINESS PARTNERS

As part of the new test programme, the group has now integrated its Order Management System (OMS) with Whatsapp by using its new Enterprise solution. This allows the company to additionally use the messaging service as a notification system for order and shipping confirmations. It is doing so as a test with Yoox in Belgium initially, where it’s so far seen less than 3% of users ask to unsubscribe from the service.