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It's time for retailers to invest in store associates via technology

Tulip's Zujewski noted that after Bonobos started using the platform on iPads in its Guide Shops, associates using the technology produced a 12% increase in average order value. The average associate also used the platform for 92% of their working day and a considerable percentage of store associates used it even when they weren’t interacting with customers, just to train themselves and learn more about the retailer's products. Read more

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