KATE SPADE TURNS TO AUGMENTED REALITY FOR EXPERIENTIAL PARIS LAUNCH

Kate Spade New York is marking the opening of its new Paris flagship with an augmented reality experience designed to bring the city to life. The activity was made using Zappar’s content authoring and publishing platform, ZapWorks, which offers the ability to make interactive, engaging and expressive snackable content for on-the-go occasions. It uses GPS and maps to help the user find their individual location, and also takes advantage of the device’s gyro, accelerometer and compass to display the experiences through the phone’s camera overlaid on the real world with augmented reality.