Gap launches subscription boxes for baby clothes
Gap has launched a subscription service for BabyGap merchandise now available to anyone.
Each box, containing six season- and size-appropriate pieces, is $70 but worth $100 or more, according to the company. Subscribers begin with a size and theme, and they can take 21 days to decide whether to keep them. Shipping and returns are free. Themes, like "classic" or "fun," can be changed, and Gap does the math when it comes to sizes for a growing baby. Read more