Orchard Mile upends luxury retail with new model

Orchard Mile is tweaking the luxury e-commerce model with a different approach to curation. Rather than pulling certain must-have items or new releases, the startup allows customers to select their favorite brands. Orchard Mile’s approach, unlike that of Net-A-Porter/Yoox or Farfetched, allows customers themselves to hand-pick their stream of designers, which allows them access to those brands’ entire collections. The site’s monthly sales are growing 26.9% per month, with the average purchase amount at $350, according to Fast Company magazine. Read more


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