Under Armour launches ArmourBox subscription service

Under Armour is the latest retailer to launch a subscription box service — ArmourBox — which includes four to six items curated by a "dedicated Official Outfitter" and sent every 30, 60 or 90 days as chosen by the customer. "Working out, running shoes, those things have a lifespan, and people are tracking their runs on their phones. It's logical, if you have pair of running shoes you like, that every time I wear them out I want a replacement to be ready," Bhavnani said, noting that add-ons like headphones and other peripheral products that also regularly wear out, but are crucial to a workout, could also become part of the set-up. Read more

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