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The Top Digital Trends in Fashion

Luxury fashion continues to lag in digital sophistication behind other sectors. As a result, traditional brands have become susceptible to growing threats from disruptors like Everlane and Reformation, which have built their business models on digital competence and social media marketing.

Brands are investing in Instagram… Instagram followings for brands in L2’s study increased by an average 53% in 2017, impressive growth in comparison to their other social channels. Facebook followings grew by just 11%, and YouTube community sizes increased by 28%. Furthermore, 12% of Index brands now include shoppable tags in their Instagram posts, allowing consumers to purchase products directly from the posts.Read more

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