How Two Women Are Slowing Down Fast Fashion With A Unique Business Model

Customers are starting to feel the grind as well and have begun to embrace slow, curated, and exclusive fashion. Take The Accessory Junkie as a prime example.

Formed in 2016 between two friends, Ursula Lyon and Michelle Reeves, the brand forsakes the constantly-refreshing inventory model by opting for only four collections a year – and once a collection sells out the e-commerce store closes until the next season. Even though there have been only five collections so far – with no advertising or promotions – the swell of customer demand has been growing. Within the first 9 hours of a launch every collection is consistently over 30% sold out, and every season entirely sells out within 4-5 weeks; even more, The Accessory Junkie never puts items on sale. Read more