Forever 21 visual search tool boosted purchase value by 20%

Forever 21 has introduced visual search and navigation based on artificial intelligence (AI) for its e-commerce business. Forever 21's technology is aimed at imitating how consumers think about products and providing recommendations based on that. "Visual search technology bridges the gap between the convenience of online shopping and the rich discovery experience of traditional retail by enabling our customers to search for clothing in the same way they think about it – using visuals, not words," Alex Ok, president of Forever 21, said in the press release. Read more