I spent 53 minutes in Amazon Go and saw the future of retail

If you want to glimpse the future of retail, check out an Amazon Go store. Despite the small presence, the stores, which rely upon sophisticated image recognition software and artificial intelligence, promise to upend the retail experience.

Imagine a world where you never wait in line, or even open your wallet. A world where stores know so much about you that they recommend products and lead you right to them. A world where shoplifting, which according to the National Retail Federation drains some $47 billion from retailers nationwide each year, is all but impossible.

I know, because I tried. Read more