Arket testing blockchain tool for supplier storytelling

H&M has quietly rolled out a blockchain proof of concept (POC) for a single product on sale at its Arket brand. A beanie hat comes with a tag attached to it that brings up a blockchain experience when scanned. The result is a decentralized view on traceability of a single item. Users engaging in it can learn about the story behind the product and its origins. The initiative is in collaboration with blockchain startup Vechain, and can be scanned with either a NFC reader or the VeChain mobile application. Resulting content includes where the item was made, what it’s made from and washing instructions for the user. Read more